Yoon Kyung Kim

500 Points

Recommended by:  Bigbang Angels Inc.


Digital insight experts with comprehensive experience in all aspects of digital marketing, consumer experience, social CRM and e-commerce. Direct development experience with data mining, database administration, user behavior analysis, enterprise CRM, and data warehousing system. Highly interested in searching, discovering and combining new innovative ideas to monetize new business opportunity in frictionless digital world.



BGF Retail (CU CVS)
Location: Seoul, Korea
Cheif Marketing Officer (2017 – Present) 1 yr 11 mos
– O2O Marketing, Digital Marketing, Omni-channel Marketing, Integrated Marketing Communications, Visual Merchandising Marketing, In-store Marketing
– Designed the social CRM model and completed the digital eco-system on triple (owned-earned-paid) media to utilize the customer’s SNS activity as a currency of interest for CVS

Lotte Mart (Lotte Shopping)
IMC Marketing Director (2016) 1 yr
– Developed “Omni-channel Shopping Experience” through offline/online/mobile stores to increase satisfaction of our shoppers, connected performance marketing strategy and plans: Proved key hypothesis of shoppers’ journey across multiple channels, understood their shopping intent and realized CRO(Conversion Rate Optimization) up to 235% increase
– Created “Shopper-Product-Media Matching Process” based on actual purchasing data and online/mobile behavioral data: Applied AARRR(Acquisition – Activation – Revenue – Retentio n – Referral) funnel model across offline/online/mobile stores to understand shoppers’ unmet needs and hidden intent

Johnson & Johnson
Patient Marketing & Digital Marketing Associate Director (2015) 10 mos
– Developed “Always-on”​ consumers (shoppers and patients) connected digital marketing strategy
: Drew out relevant campaign theme for consumers (shoppers and patients) through “Big Data Social Media Listening”​
– Created “J&J way of Content Marketing Framework”​ and applied to best practices in Baby and Beauty category
: Led the successful application of digital marketing campaign development and media planning under J&J IMC (Integrated Marketing Communication) method
eCommerce Marketing & Digital Marketing Associate Director (2014 – 2015) 1 yr 2 mos
– Developed “Mobile First”​ e-commerce shopper communication strategy and increased revenue portion of Mobile e-commerce channel up to 35%

SK Telecom
Senior Manager, Personal Media Business Team (2010 – 2011) 1 yr 7 mos
– Cultivated business strategy of innovative multi-screen(TV-PC-Mobile) content service, providing seamless time and place shift for users, launched Jan. 2011



University of Michigan – Stephen M. Ross School of Business
MBA Emphases in Corporate Strategy and Marketing (2006)

Pohang University of Science and Technology
Master of Science, Master of Science in Computer Engineering and Science (1994)

Ewha Womans University
Bachelor of Science, Bachelor of Science in Computer Science (1992)

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