Key Koowhan Lee

500 Points

Personal Identity – Learning, teaching and helping to apply – Doing what I want to do andcontributing to the community – Being the logical and the practical Ask me how to do the digitaltransformation!!!


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YDM (Yello Digital Marketing) Group
Center Chief (Jan 2015 – Present) 3 yrs 5 mos
Location : 8th fl. Inwoo Bldg. Sinsadong, Gangnam-gu, Seoul, Korea

Yello Digital Marketing(YDM) Group’s vision is to become “Asia No. 1 Digital Marketing Group”. YDM is on track. I am the Chief of Business Center. Business Center has the role to create new business based on a digital technology. Search and Media businesses were kicked off based on the solution Keyword7 that leverages big data and AI. The business area would be expanded as the tech and data evolves.

Purple Friends
Head of Mobile Marketing Center (Nov 2012 – Dec 2014) 2 yrs 2 mos
Location : Gangnam-gu, Seoul, Korea

Lead the company-wide effort to be the leader in Mobile area including marketing.
Helped the CEO of Purple Friends as Adviser.
Published the Insight letters and hosted the internal and external conferences, MMC (Mobile Marketing Conference) Refer page on Facebook.
Co-published the book titled “Mobile Insight (모바일인사이트)”

Olaworks, Inc.
Adviser (Feb 2012 – Apr 2012) 3 mos
Location : Gangnam-gu, Seoul, Korea

Continue to provide an advice to the new management of Olaworks. Intel Corp. acquired Olaworks on the early April.

Olaworks Inc
President & CEO (Feb 2009 – Jan 2012) 3 yrs
Location : Gangnam-gu, Seoul, Korea

– Key Achievements
 Transformed the company from a technology venture to the profitable company (+$2.5M)
 Set up the business ecosystem of customizing and licensing technologies (Licensing BM)
 Global expansion by setting the sales channel and getting global accounts (Global Customers)
 Setting up the organization and Hiring key staffs for sustainable growth (20-60)

– Key Learning
 The ecosystem of Mobile Industry including Carriers, Phone Manufacturers, Chip Makers, Solution providers and Advertisers.
 Mobile Ads Business Ecosystem among Media (apps), Media Rep., Advertisers, Platform providers
 LBS apps with Augmented Reality technologies and Business Models

– Background for Olaworks, Inc.
 Refer the company web site for the detail
 Offers phone manufacturers with face and image related solutions globally
 Provides an end user with face related apps and LBS apps with Augmented Reality UI.
 Have the solution licensing and Mobile Ads business models

Olaworks was acquired by Intel Corp.

General Manager (Jul 2008 – Jan 2009) 7 mos
Consumer and Online International

Manage and lead Windows Consumer, Windows Mobile and Online Services Businesses


Country Manager, MSN (Mar 2001 – Jun 2008) 7 yrs 4 mos
Manage and lead Online Services Group – MSN and Windows Live Services

– Leading Microsoft MSN Business division which consists of Sales team, Marketing team, Business Development and Planning team, Business Operation team and MSN portal team
– Taking full accountabilities of all business KPIs (P&L, Revenue, Contribution Margin, # of Audiences, Customer and Partner Satisfaction, Workgroup Health Index, Cross group collaboration, etc.)
– Leading all ROB (Rhythm Of Business) with HQ and RHQ (Regional HQ) and reporting to the region directly
– Working with HQ and RHQ to get the right level of investment in terms of people and money resources and to provide local market’s service trends and specific needs so that they can build/develop/release locally relevant strategy and policies, products and services.
– Leading Customer and Partner relationship and being the representative of Microsoft Online Business in Korea
– Working with Microsoft Korea leadership team for cross-group collaboration

Sales and Marketing Manager, MSN (Jul 1999 – Feb 2001) 1 yr 8 mos
Lead the launching of MSN business in Korea and the marketing activities of MSN portal, MSN Messenger. MSN became #1 PC Messenger from 2001.

Business Development Mananger (Jul 1997 – Jun 1999) 2 yrs
Lead the business development on the broadband network with Thrunet and KEPCO initiated by Bill Gates and the chairman of Thrunet. This broadband business got so successful and Thurnet went to IPO and NASDAQ. I moved to MSN Korea team with this successful results.

Internet Evangelist (Dec 1995 – Jun 1997) 1 yr 7 mos
I became the first evangelist to promote the excellence of Internet Explorer browser technology and made it the number one by the early 1997. 3% to almost 80% market share. Got the great chance to be connected with the main players of Internet business like, Naver, Daum, NC soft, etcs.

Product Marketing Manager (Jul 1992 – Nov 1995) 3 yrs 5 mos
Managed the server product lines, Windows NT Server, MS SQL Server, MS Exchange Server and etc.

Senior Software Engineer (Jan 1988 – Jun 1992) 4 yrs 6 mos
Lead the localization of MS-DOS operating system and Windows NT product lines.
Lead the technical support team to support MS-DOS customers.


Korea Advanced Institute of Science and Technology
Master of Business Administration (MBA), Executive MBA Grade
2010 – 2012
Activities and Societies: The student Representative for 2 years.

Korea Advanced Institute of Science and Technology
Master, StudyApplied Mathmatics
1986 – 1988

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Bigbang Angels Inc.

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